Use of typography.
The title, ceramics, is written in Helvetica because it is easily legible from afar and ideal for communication on billboards. The type is primarily centered on both media, the magazine and the billboard.

Use of color.
The product photography used as the main image uses beige with various colors added. This gives the image life of its own, which is why the backdrop for both media is primarily white. The billboard uses splashes of yellow to even out the white space, which otherwise would have left the two mugs seemingly floating.